I changed the address on my website… again.

I went back to “thesecompellingthings.com.”  Thank you.  Thank you, very much.

I shortened the address from “these compelling things” to simply “compelling things” a few months ago.  One day, I had trouble telling someone what my address was.  They didn’t understand what I was saying.  Sometimes, those 21 letters can be a mouthful.  That encounter got me thinking and I dropped the “these.”  I figured this shorter address would be easier to say, easier to understand.

Be that as it may, I’m glad I went back to “these.”  In the months (indeed, years) I’ve worked on this business of mine, I’ve had an almost pathological desire to do things right.  I spend a lot of time making good pots, a lot of time on nearly every aspect of this thing.  From production and documentation, to branding and marketing, I have to be patient, believing the time I spend to do things the right way will be worth it in the end.  I think my address deserves the same courtesy.  So, when asked, I should take that extra second to clearly and proudly state my full address.  No short cuts.

None of this probably matters to anyone else but me.  Since I made this decision, though, I feel better.  I’m proud of what I do.  I might as well be all-in, 21 letters at a time.  My name is Erik and my web address is thesecompellingthings.com.  Thank you.  ∆

a beautiful URL

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